MIAMI BEACH WELCOMES A NEW EDITION!

Edition Pool at Night, photo from: http://www.editionhotels.com/miami-beach/gallery

Edition Pool at Night, photo from: http://www.editionhotels.com/miami-beach/gallery

The famous Seville property located at 29 and Collins continues its historical legacy. The Miami Beach landmark hotel, built in 1955, and once known as the preferred social venue for Frank Sinatra and his “rat pack,” has undergone another historical mega million dollar renovation as it is taken over by the new Marriott hotel brand EDITION, in collaboration with Ian Schrager.

Schrager, famed boutique hotelier who made Miami Beach history in the 90s with the Delano, continues to create revolutionary design and vision while keeping much of the Seville beauty and history intact. The original shape of the property remains reminiscent to 1955 Miami Beach. In addition, the large palatial grand lobby entrance sparkles as it always has and features its original 24 karat gold tile columns, deep marble floors all amidst clustered areas with indoor palm trees whose shadows are cast onto the high ceiling.  The 3.5 acre world class tropical resort property occupies a strategically located large beachfront corner and offers a new luxury hotel brand which remains visible by a famous and original outdoor 19-foot wide red clock seen from as far south as the South Point cruise ship outlet.

Edition Matador Bar, photo from: http://www.editionhotels.com/miami-beach/gallery

Edition Matador Bar, photo from: http://www.editionhotels.com/miami-beach/gallery

The Miami Beach EDITION, sharing its name alongside SEVILLE, boasts rare individuality and unique ethos reflective of the cultural and convivial milieu of its location and time. It is fast becoming known for showcasing the best dining and entertainment options, services, amenities and offerings for guests and locals in the know. Chef Jean-Georges Vongerichten makes his Miami Beach debut with the upscale and landmark Matador Room featuring an original 1955 grand chandelier, three distinct spaces and Spanish-themed paintings housing an area frequently patronized by Sinatra, Dean Martin and Sammy Davis, Jr., who all drank there late into the hours of the night. Additionally, the property features several other food and beverage choices including The Market, a gourmet-casual eatery with a raw bar, ceviche bar, pizza and baked goods.

Edition Basement, photo from: http://www.editionhotels.com/miami-beach/gallery

Edition Basement, photo from: http://www.editionhotels.com/miami-beach/gallery

Down in the BASEMENT, history continues with a unique lighted 4-lane bowling alley, ice skating rink and large nightclub taking over the space where a famed New York ‘Juniors’ restaurant once served a city popular cheesecake.

EDITION, at the Seville, offers 294 luxurious guest rooms, including 23 two-story bungalows and 26 residences in barefoot chic style facing the Atlantic Ocean, two outdoor pools, an original diving board, outdoor bars and personal cabanas. 70,000 square feet of sand and beachfront marks the largest in the city and makes this location an important treasure in new and old hotel history.

Let us know what you think of the new Edition.


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